Press Release Structure That Gets Read
A simple structure that makes your release usable and easy to cover.
Topic
Media Relations
Pitching, newsroom, and journalist engagement that earns coverage.
Quick actions
Keep your monitoring sharp.
- Review your brief and exclusions
- Confirm alert rules and routing
- Capture one insight per week
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Guides in this topic
Focused playbooks and templates you can use immediately.
Press Release Distribution Without Waste
A practical, decision-focused guide that supports comms teams.
Press Briefing Checklist
A concise checklist to run effective press briefings.
Pitch Follow-Up Rules That Protect Relationships
A practical, decision-focused guide that supports comms teams.
Pitch Email Template That Gets Replies
A short, respectful email structure that earns journalist replies.
Online Newsroom Essentials for Comms Teams
The core newsroom elements that make coverage easier to secure.
Newsjacking Risks and Safer Alternatives
A practical, decision-focused guide that supports comms teams.
Media Relations Playbook for UK Teams
A practical system for building journalist relationships and earning coverage with relevance.
Media Relations Metrics That Actually Help
A small set of metrics that link outreach to outcomes.
Building a Media List Without Burning Relationships
A targeted, respectful approach to building and maintaining media lists.
Media Interview Preparation in 20 Minutes
A quick prep routine for executives and spokespeople.
Journalist Pitching in the UK: A Practical Framework
A clear pitching framework that respects journalists and improves response rates.
Exclusives and Embargoes: When to Use Them
A practical, decision-focused guide that supports comms teams.
Beat Research Method for UK Journalists
A practical, decision-focused guide that supports comms teams.