Sentiment Review Workflow
A practical, decision-focused guide that supports comms teams.
Topic
Comms Analytics
Measurement, dashboards, and attribution for comms teams.
Quick actions
Keep your monitoring sharp.
- Review your brief and exclusions
- Confirm alert rules and routing
- Capture one insight per week
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Guides in this topic
Focused playbooks and templates you can use immediately.
Reporting Cadence for Comms Teams
A practical, decision-focused guide that supports comms teams.
PR Attribution: What It Can and Cannot Prove
A realistic view of attribution that builds trust with leadership.
Measurement Governance Checklist
A practical, decision-focused guide that supports comms teams.
KPI Definition Library for Comms Teams
A practical, decision-focused guide that supports comms teams.
Comms Data Tagging Standards
A tagging standard that makes reporting reliable.
Comms Dashboard Design Principles
Design dashboards that executives actually use.
Comms Analytics Strategy: From Reporting to Insight
A strategy for evolving comms measurement into actionable insight.
Comms Analytics Maturity Model
A simple model that helps teams evolve from reporting outputs to outcomes.
Comms Benchmarking Process
A practical, decision-focused guide that supports comms teams.