Press Briefing Checklist

A concise checklist to run effective press briefings.

Prep the key messages

Define three messages and supporting evidence.

Align spokespeople on language and boundaries.

Set the ground rules

Clarify on/off the record rules and embargoes.

Confirm recording permissions if needed.

Provide materials

Share a short fact sheet and relevant data.

Offer assets that make coverage easier.

Follow up

Send a brief recap and any promised assets.

Track outcomes and improve the next briefing.