Online Newsroom Essentials for Comms Teams

The core newsroom elements that make coverage easier to secure.

Publish a clear overview

Your newsroom should explain what your organisation does in two or three sentences, with a short fact sheet.

Clarity helps journalists understand the story quickly.

Provide media assets

Offer high-resolution logos, executive photos, and approved product images.

Make assets easy to download without a login.

Keep releases organised

Archive press releases by date and topic. Use search and filters if the list is long.

Organisation reduces time spent hunting for the right release.

Make contact easy

Include a direct press contact with email and a response-time expectation.

Fast responses increase the chance of accurate coverage.