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A realistic cadence that prevents overload and keeps staff informed.
Set a channel hierarchy
Define primary channels for urgent updates, routine news, and social culture content.
When each channel has a purpose, employees know where to look.
Create a weekly rhythm
Weekly updates should be short and consistent. Avoid long lists of minor news.
Consistency builds habit and improves readership.
Increase leader visibility
Short, regular leader updates improve trust more than long quarterly notes.
Leaders should speak in plain language, not corporate jargon.
Build feedback loops
Add simple feedback options such as polls or short Q&A sessions.
Two-way communication increases engagement and reduces rumours.
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