Executive Spokesperson Preparation Checklist

A concise checklist to prepare executives for press interviews.

Define the three messages the executive must deliver. Keep them short and repeatable.

Message discipline reduces risk in high-pressure interviews.

List likely difficult questions and draft concise responses. Prepare bridging statements to return to the core narrative.

Risk preparation prevents reactive, off-message answers.

Run a short mock interview to test clarity, pace, and confidence.

Even one rehearsal improves performance significantly.

After the interview, record what worked and what should improve. Feed that into the next briefing.

Continuous improvement keeps spokespeople sharp.