Executive Messaging Guide

A simple framework to keep leadership messages consistent.

Define the narrative

Write one core narrative sentence.

Use the same narrative in every channel.

Use proof points

Back messages with data or customer outcomes.

Proof reduces skepticism.

Tailor by audience

Investors and employees need different angles.

Tailor without changing the core narrative.

Practice and refine

Rehearse messages before high-stakes moments.

Collect feedback and refine monthly.