Digital PR Outreach Timing

How to time outreach for better response rates.

Respect newsroom cycles

Avoid sending on major news days.

Aim for mid-week mornings for most beats.

Use embargoes sparingly

Only use embargoes when you can support them.

Overusing embargoes reduces trust.

Coordinate assets

Have all assets ready before outreach.

Delays can kill coverage.

Follow up once

One follow-up is enough.

Too many follow-ups harm relationships.