A practical framework to keep leadership messaging consistent across channels.
Define the core narrative
Write one sentence that explains the organisation's purpose and impact. This is the anchor for all messaging.
If the sentence is too long, the narrative is not clear enough.
Create proof points
Back up the narrative with three to five proof points: customer impact, market data, or operational scale.
Proof points prevent the narrative from sounding like marketing.
Adapt for audiences
Investors, regulators, employees, and customers care about different angles. Translate the narrative into short audience-specific messages.
Consistency across audiences builds trust.
Govern the narrative
Assign an owner to update the narrative as strategy evolves. Avoid ad hoc changes across teams.
A stable narrative reduces confusion and strengthens recognition.