Change Communications Playbook for UK Teams

A practical playbook for communicating organisational change without confusion.

Map stakeholders early

Identify who is most affected, who influences others, and who will deliver messages.

Stakeholder mapping prevents blind spots during change.

Explain the why

Employees need a clear reason for change and what it means for them. Avoid vague business language.

Clarity reduces anxiety and resistance.

Use two-way communication

Create space for questions and feedback. Change communications should not be a one-way broadcast.

Two-way channels improve trust and surface risks early.

Measure understanding

Use quick pulse surveys or manager feedback to assess whether the message landed.

Understanding is a better metric than email open rates.